JOIN US FOR B2B SESSIONS WITH ARTIKAL & S.E.F
A working lifetime in London’s underground music industry has seen many collaborations come and go for S.E.F some prosperous and successful, others not so much, but that is when you learn the most.
After years of perfecting his craft as a DJ, videographer and label–owner S.E.F made the leap into music production with the Autonomy EP on his Switched On Records imprint. After paving the way for a host of up and coming producers in his time, the South-London native broke his silence and showcases his take on the house sound to the world. An organic mix of heavy basslines, subtle percussion and apt vocal samples are the perfect recipe for deadly dancefloor weapons.
The founding of his label brings together the two main platforms of the “Switched On” brand. Switched On Productions can boast some of the world’s largest broadcasters as satisfied customers. Couple this with a keen ear to the underground and a passion for good music, it’s clear to see why some of London’s most sought after talents are beating a path to S.E.F’s door to jump on his latest foray into the music business.
This time it’s personal. Self-sufficiency is the key to success, not relying on anyone to put your music out according to their schedule, priorities and other matters irrelevant to the artist. It’s not necessarily how fast we can get you heard but where your heard and by who.
SOR002 – Autonomy EP – Switched On Records
SOR005 – Throwback EP – Switched On Records
